IPPG Uptown

Story about the brand

Since its establishment in 2010, C/MEO COLLECTIVE has endeavoured to build its own unique aesthetic through its inspired use of directional prints, premium fabrics and bold silhouettes. Each of C/MEO's eleven yearly collections hinges from a central theme, which inspires the fundamental prints, shapes and fabric. Therefore, each C/MEO range can be seen as a capsule collection, where one range can stand independently from the other. Together, they form a formidable collage of wearable innovation. In this respect, C/MEO garments can be considered innovative, as the process behind their creation runs deeper than just clean lines and following trends. "I find it flattering to think of a C/MEO garment as a piece of innovation," says Head Designer Siham Elmawey. "It's so rewarding to be able to share what I find inspiring in everyday life through design." The inventive sensibilities within the designs have seen C/MEO COLLECTIVE grow popular with a range of style influencers and celebrities, including Solange Knowles, Jennifer Lopez, Vanessa Hudgens, Jamie Chung, Kourntey Kardashian, Gigi Hadid, Kylie Jenner and Emma Roberts. A C/MEO girl can find her own interpretation of the garments, which is an empowering motive for the design team to reach new heights and take risks. "We want our clothes to create an emotional impact with our audience," Siham explains. "I want the customer to feel as inspired wearing the garments as I do when I design them."