A|X Armani Exchange Spring/Summer 2018 Campaign
New energy, same spirit. Cara Delevingne, Martin Garrix and Li Yifeng are once again the faces of the A | X Armani Exchange campaign, shot by Sabine Villiard. Against a surreal desert backdrop, the protagonists interact with giant branded props. Objects – such as a tyre, a stamp and the silhouette of a heart – are magnified and distorted, as though through the lens of a camera taking a selfie. Irony, freedom and a playful spirit create shots that transform the ordinary into something extraordinary, capturing the fresh, youthful spirit of the collection.