FERRAGAMO CELEBRATES THE REOPENING OF THE CANTON ROAD FLAGSHIP

Hong Kong, 24/11/2017 – Salvatore Ferragamo, a world leader in the luxury goods sector, celebrates the reopening of its historic flagship store in Canton Road, one of the most prestigious luxury shopping streets in Hong Kong.

ully renovated with a fresh, contemporary design, the store spans a surface area of roughly 680 square metres and holds the complete range of Salvatore Ferragamo men’s and women’s collections: bags, shoes, “Creations”, small leather items, ready to wear, silk accessories, eyewear, perfumes, and watches. The two-storey boutique features a bronze panel façade illuminated by vertical led strips, evoking the Vara shoes' iconic gros-grain ribbon.

To mark this milestone, the Florentine house will hold an exclusive event at the Asia Society Centre on November 3, hosted by the Ferragamo family, the group CEO Eraldo Poletto and the Women’s Ready-to-Wear and Accessories Creative Director Paul Andrew.

For the occasion, the Admiralty heritage site will be transformed into an art installation blending the colors, images and concepts that inspire Ferragamo’s Pre-Spring 2018 collection, all revolving around one concept: High Tech Botanical.

Paul Andrew’s view on the House's original approach to innovation and craftsmanship is a master class in feminine elegance, with a playful edge. Andrew’s collection radiates a sense of ease and refinement, with flowers – a fil-rouge traced throughout Ferragamo’s history – blooming in various iterations: from the new signature flower heel, to the many digital prints, to the iconic Vara pump with a multi-layered, oversized grosgrain bow inspired by Andrew’s favourite flower, the peony.

Of the event, Ferruccio Ferragamo, Chairman of the Ferragamo group, comments: “I am very proud of the splendid renovation of the Canton Road flagship store, offering to our clients a beautiful example of Italian craftsmanship and lifestyle in the heart of Hong Kong. The store reopening event will be the perfect occasion to celebrate our longstanding relationship with this Region.”

The Group CEO Eraldo Poletto adds: “the quality, creativity and elegance synonymous with Ferragamo are perfectly represented in this beautiful store, one of the most important for our brand in the Region and in the entire Asia.”

The High Tech Botanical inspiration is channelled in the special limited edition collection exclusively available at the Canton Road Flagship: the Vara Rainbow bag comes in a soft calf leather with chain strap, available in pink or fuchsia colors, incorporating iconic details like the Vara bow on the closure and whimsical leather flower decorations on the front flap - turn it around to find contrasting color gusset pockets hidden by a signature zipper on the back.

To match, a mini leather wristlet pouch with the same flower ornaments, also available in pink and fuchsia, and a colorful charm to brighten up your bag or use as a key holder.

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