JOB DESCRIPTIONS

• As a Media & Influencer Relations, you will be responsible for cultivating and leveraging strategic relationships with media partners & influencer network to maximize our brands’ presence and customer engagement. This role demands an in-depth knowledge of fashion trends, a robust network of media and influencer contacts, and a talent for negotiating and securing high-value collaborations that align with our brands’ prestigious image.

• Identify key media outlets that align with the brands’ marketing objectives and maximize brand visibility and PR effectiveness
• Cultivate and maintain strong relationships with fashion journalists, editors, and media sales representatives.
• Manage & negotiate media booking, placements, sponsorships, inquiries and interview requests, seek high-level placements in print & online magazine
• Coordinate with PR Content to create relevant and high-quality press releases, media kits, and other PR materials to promote new collections, events, and brand news.
• Monitor & report media coverage and track the effectiveness of media outreach efforts

• Identify & propose key influencers in different industries who align with the brands’ marketing objectives, resonate with the brands’ luxury image and customer engagement
• Build and nurture relationships with influencers to secure collaborations, endorsements, and sponsored content.
• Negotiate the best terms and manage contracts to ensure mutually beneficial partnerships.
• Oversee the execution of influencer campaigns, including content planning, collaboration logistics, and performance tracking.
• Monitor & report influencer performance, engagement metrics, and ROI.
• Others: follow other requests and assignments from Line Manager based on business needs

REQUIREMENTS

1. Qualification:

• Bachelor’s degree in Marketing, Communications, Public Relations, Journalism or related fields

2. Experience:

• At least 2-3 years of experience working in media industry or closely with KOL network,
• Have extensive network with media partners, KOLs, preferably in the luxury fashion industry.

3. Skill/ competence:

• Strong negotiation skills and experience securing high-value deals.
• Deep understanding of fashion trends, luxury market dynamics, and brand positioning
• Excellent communication and interpersonal skills with a knack for relationship-building.
• Willingness to learn, work hard and work under pressure.

BENEFITS

• Have a chance to experience the Unique & Differentiate Luxury Fashion and Cosmetic Retail industry.
• Get internal purchasing policies for all employees, moreover, you will also have the opportunity to buy high-end fashion products with super special offers in periodic internal sales programs.
• Many kinds of engagement activities will engage you to deeply understand the company and colleagues through activities such as monthly happy hour, team building, year-end party, internal activities, etc.