ROCKING HORSE BAG

A New Symbol of Burberry’s Equestrian Heritage

Embracing modernity while staying true to its heritage, the Rocking Horse has swiftly emerged as a new icon for the British fashion house – a testament to Burberry’s longstanding connection to the equestrian world, embodying the brand’s legacy and the iconic Equestrian Knight Design (EKD).

From the verdant fields to the thrilling world of horse racing, the majestic horse has always been an integral part of Burberry’s brand identity, symbolizing freedom and a spirit of adventure. The Rocking Horse bag stands as a proud emblem of Burberry’s deep-rooted connection to the equestrian world.

Under the visionary helm of Creative Director Daniel Lee, the Rocking Horse bag has captivated the hearts of fashion enthusiasts from its very debut.

Rocking Horse bag masterfully blends classic charm with modern sensibilities, featuring a crescent-shaped silhouette and a shoulder strap inspired by equestrian reins and the curvature of a horse’s saddle. When placed on a flat surface, the bag gently rocks back and forth, reminiscent of a beloved rocking horse from childhood memories. Adorned with the signature ‘b’ clasp on its front, the Rocking Horse evokes a sense of security and protection, akin to a Burberry Knight shielded by the iconic shield motif in the brand’s logo.

Beyond its captivating design, the Rocking Horse bag also carries within it subtle yet sophisticated branding cues that serve to reinforce the core heritage values of the British fashion house. These subtle details elevate the bag from a mere fashion statement to an embodiment of Burberry’s rich legacy.

Setting the Rocking Horse Bag apart is its ingenious swivel clasp, a testament to Daniel Lee’s innovative approach to design. The clasp, crafted from a circular fastening mechanism, secures the bag when closed and, upon rotation, reveals the brand’s new signature “b” motif.

Beyond its captivating design and subtle branding cues, the Rocking Horse Bag also showcases Burberry’s commitment to exceptional craftsmanship. Every detail of the bag is meticulously crafted, embodying the brand’s rich heritage of artisanal expertise. .