The writing theme is the literal application of Olivier Rousteing’s love letter to the creations. His love is a love letter whose words are integrated into the pieces.
“Love letter” from Love Olivier Rousteing
His sentences morph into the stripes of Mariniers, the ensembles play on contrasting sizes and colors of text and the line spacing is used to create gradients. In some styles, the writing is mixed with Trompea l’oeil of a woman body. The Superposition of words on body lines draws the feminine shapes and emphasizes them.
This collection also pays homage to the daily tools of the Balmain atelier such as ribbons, spools of threads, pins and pin cushions found in the seasonal buttons. The designs are also played with fabrics by imitating denim and embroideries.
The trompe l’œil pieces feature the work of the designers by focusing the eye on the often hidden. They reveal the interior construction of clothes, especially on the tailoring, and bring the Savoir-faire of the Balmain house to light with impressive sculptural shapes.
“That’s how it came to be that every Balmain Resort 2025 design can trace its origins back to one specific moment: when I sat down to pen my love letter to this house and
the transformational power of fashion’s skilled craftmanship.”
Olivier Rousteing
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