BURBERRY CELEBRATES THE ROCKING HORSE BAG IN A NEW CAMPAIGN

Reflecting Burberry’s longstanding ties to the equestrian world, the Rocking Horse has rein-inspired straps and a curved shape, reminiscent of the classic childhood toy.

New Burberry branding is showcased through a circular fastening that pivots in place to form the shape of a lowercase ‘b’, a new house motif.  The Equestrian Knight Design (EKD) is embossed on the back of the bag and the iconic Burberry Check is featured inside selected styles.

Jun Ji-Hyun:
‘Burberry’s campaign shoots are always exciting to be part of. I enjoy working with Daniel to understand and express the creative vision, and collaborating with artists from other fields is also very interesting.’

Asami:
‘I am thrilled to join Burberry’s global campaign. While rooted in tradition, the brand has taken a new creative direction since the appointment of Daniel Lee as Chief Creative Officer. It was very exciting to shoot with the creative team in the UK and my heart is filled with anticipation for Burberry’s future activities and continued evolution’

Tang Wei:
‘I feel so honoured to be asked to be a part of the Rocking Horse bag campaign for Burberry. I felt so inspired by Daniel Lee and Tyrone Lebon’s creative, we had a great time together!’