Drawing inspiration from red, the emblem of luck and prosperity in Chinese culture, this capsule collection introduces a special edition of the iconic Burberry Check, featuring a snake motif to honor the New Year. The collection offers a diverse range of apparel, including outerwear, trench dresses, and jersey pieces. Complementing the ready-to-wear pieces are exquisite accessories ideal for gifting, such as silk or cashmere scarves, leather wallets, hats, and handbags.
Qian Lihuai
BURBERRY X QIAN LIHUAI
LUNAR NEW YEAR 2025
Marking this momentous occasion, Burberry has partnered with Qian Lihuai, one of China’s most influential bamboo weaving artisans. Weaving is deeply rooted in Burberry’s heritage, from the unique open-weave construction of gabardine fabric to the unmistakable Burberry Check pattern. Coming from a family with a rich tradition in bamboo weaving, Qian Lihuai is celebrated for infusing contemporary sensibilities into this ancient craft.
For Burberry, Qian has created a series of nine bamboo art pieces titled Us. These works are featured in a campaign starring actor and Burberry ambassador Zhang Jingyi, captured by renowned photographer Walter Pfeiffer. The bamboo sculptures, displayed in key flagship stores across China, feature abstract, flowing forms that symbolize connection and familial love.
Qian Lihuai shared:
“I’ve always been drawn to Burberry’s signature patterns, and it’s fascinating to discover the parallels between their intricate textures and colors and the fine weaving techniques of bamboo art. It feels like a natural connection.”
Actor Zhang Jingyi added:
“The Year of the Snake marks a new beginning—a time to embrace fresh starts. For me, the most meaningful part of this celebration is reuniting with loved ones, sharing a delicious meal, and soaking in the warmth of togetherness. This campaign evokes a similar sense of connection, collaborating with photographer Walter Pfeiffer and artisan Qian Lihuai. It’s an honor to be part of such an inspiring project.”
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