Brand stories

This collection takes the Emporio Armani man out of his usual metropolitan habitat, leading him on horseback across sunny rises, expanses of lavender and wheat fields stretching into the distance, pervaded by a sense of overwhelming independence.

This collection takes the Emporio Armani man out of his usual metropolitan habitat, leading him on horseback across sunny rises, expanses of lavender and wheat fields stretching into the distance, pervaded by a sense of overwhelming independence.

City horizons are limited and occasionally oppressive. Nature’s horizons, on the other hand, are boundless, whether fields as far as the eye can see, gently sloping hills or beaches fading into the sea. This collection takes the Emporio Armani man out of his usual metropolitan habitat, leading him on horseback across sunny rises, expanses of lavender and wheat fields stretching into the distance, pervaded by a sense of overwhelming independence. At a gallop, he rediscovers the freedom of a life in touch with the elements, abandoning tough city living and dressing to explore a fresh, enchanting softness and sensuality.    

Contact with nature is a symbiosis that starts, first and foremost, with colour: organic, mellow, radiant and faded by the sun, in symphonies of wheat, sand, hay and chalk, ignited by notes of lavender and bougainvillea. The lightest of wools mixed with silk, intensely finished linen and hemp, suede, net, artfully perforated bull denim and flowing cady give substance to a wardrobe of impalpable, airy garments. Jackets feature dropped shoulders and low buttoning; blousons with elasticated waists are as light as shirts, occasionally replaced by waistcoats; malfilè linen tunics caress the chest like a breeze. Double-collar blazers or oversized to the point of becoming overcoats are free reinterpretations of the classics.  

But it is the trousers, worn with moccasins or boots, that capture the country and equestrian feel of the season: straight and soft, buttons and zips at the cuffs gather volume, high waists are worn folded over, and patchwork effects emphasise the construction. At the peak of freedom, they become leather Bermuda shorts, worn with nothing but a woven straw hat, a split-leather cowboy bag or a lavender-filled basket.  

As a reminder that summer is a time for fun, this vision of freedom extends to women at the end, rejoicing in bright colours like sudden blooms and ethereal lightnesses that caress the body and accompany its every movement. The airy fabrics and liquid lines of jackets, long skirts, trousers and tops capture this feeling, expressing it in a style that is loose and instinctive. 

Explore the new collection in your nearest Emporio Armani: ​

DAFC is the official and exclusive distributor of more than 60 fashion brands in Vietnam.

 

Khám phá và trải nghiệm tại hệ thống cửa hàng Armani Emporio: ​

HÀ NỘI:​​

Tràng Tiền Plaza: 24 Hai Bà Trưng, Q.Hoàn Kiếm.​​

ĐT: (024) 38 238 152

DAFC là nhà phân phối chính thức, độc quyền hơn 60 thương hiệu thời trang quốc tế cao cấp tại Việt Nam.