Drawing inspiration from Munich’s rich cultural tapestry where the house’s iconic design codes were founded, the collection conceptualizes MCM’s boundary-breaking approach to innovation through a journey from “Munich to Mars”, where the codes evolve and transcend to new frontiers. From traditional winter essentials to modernist elements, the latest collection reflects the brand’s ethos of luxury, versatility, and hands-free lifestyle.
Designed by Creative Director, Katie Chung, the collection unfolds at Palazzo Serbelloni, Milan, on 22nd February. The historic venue is transformed with elements symbolizing Earth and Mars and evokes intrigue and wonder, while offering attendees a glimpse into two distinct worlds. Two portals serve as a gateway between Earth and Mars, setting an extraordinary stage for the collection to be showcased.
Pushing the boundaries of innovation & expression, MCM’s AW24 collection reinvents iconic styles and plays with heritage codes, offering a fresh perspective on luxury. Key pieces include the exclusive Black Label line, an evolution of elegance, and the new ‘it shape’ Diamante 3D and Diamante Soft, serving as season highlights with their confidence and sophistication. Breaking new frontiers in sustainability, the MIRUM® capsule introduces sustainable, plant-based leather alternatives, marking a major step forward in eco-conscious luxury. In ready-to-wear, an exploration of new materials takes center stage with the introduction of Laurel Denim Jacquard, Monogram Re-Nylon, metallic leather, and refined grain leather. To complete the collection, footwear styles take a step forward with the new Silver Swarowski Ballerinas, Monogrammed Moccasins and metallic snow boots.
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