MEN’S SHOW SPRING – SUMMER 2025 AND WOMEN’S RESORT 2025 Collezione 01 “LOST AND FOUND”

Individuals, characters, humanity. The second Moschino show by creative director Adrian Appiolaza is an expression of the uniqueness of people. Each look, like each person, stands alone, and has something of its own to say. 

The collection is an exploration, of exploration – exploring the world, exploring your mind, exploring Moschino. A move from the urban chaos of the city to discover paradise – literal, and personal freedom. Fundamentally Moschino.

The Moschino characters are explorers, shifting between different spaces, ideas and ideals, escaping through escapism. There’s something positive – beautiful – in getting lost, finding places you never knew.

Traditional tailoring loses its restrictions and boundaries – morphed, deconstructed, then reconstructed. Franco Moschino’s own rules for dressing are shredded – the ultimate Moschino act – to become a new form of fun fur. Escaping the city, true individuals wear clothes that speak of the Italian countryside, of the wilds of the jungle, and finally of a serenity – outer exploration, to find inner peace. Lost, then found.

Moschino archival gestures, glimpses and memories – a continual exchange with the ethos of Franco. 1990s prints – peace flowers, footballs, ironic pizza smears, Made in Italy, always, some reinterpreted, reworked and loved again. Twisted trench-coats, lingerie dressing, ‘assemblages’ of other garments to create anew.

The “Survival” jacket of Spring – Summer 1992, here reinterpreted first for urban living, then for the great escape.

Contemporaneity is found through a melding of genders, boundaries blurred, a shared wardrobe for all: a ladies’ scarf may be tied as a skirt, a man’s shirt can become a wedding dress.

Traditions are broken apart, new identities discovered. An attaché case is shaped as the  Moschino Love heart – because you should only do what you love. A journey to find a new perspective – to discover a Moschino view of the world. The essence? Freedom of expression, through your clothes.

Stylist: Nunzio Del Prete
Hair: Eugene Souleiman
Make-up: Inge Grognard for MAC Cosmetics
Nail Style: Ladybird house with ORLY
Casting: Julia Lange
Sound design: Frédéric Sanchez
Milano, June 14th 2024