International travel and lifestyle brand TUMI launches a new campaign for its beloved Tegra-Lite® and Alpha Bravo collections starring Global Ambassador and pro footballer, Son Heung-Min.
The campaign takes a more intimate, stylistic approach, captured by docu-style filmmaker WARD and Korean photographer duo JI + DOH, who bring a warmth and behind-the-scenes sensibility to TUMI’s latest campaign. “I was personally excited for this campaign to be set in my home away from home,” said pro footballer, Son Heung-Min. “I always value that TUMI is there for me and has my back, whatever journey I’m on.”
The campaign captures Son in his element at his second home, the renowned Tottenham Hotspur Stadium, and reveals a glimpse into his fast-paced life with TUMI by his side. e. The new campaign sheds light on the discipline required to succeed, with TUMI’s trusted and sleek Tegra-Lite and Alpha Bravo collections as Son’s steadfast companions.
“I was personally excited for this campaign to be set in my home away from home,” said pro footballer, Son Heung-Min. “I always value that TUMI is there for me and has my back, whatever journey I’m on.”
TUMI Tegra-Lite®
Each case in TUMI’s Tegra-Lite® collection is made with Tegris® material, a durable yet lightweight material used in lifesaving armor, race cars, and professional athletic gear. The Tegra-Lite® shell is composed of consolidated layers of material, making it a resilient choice for many miles to come
TUMI Alpha Bravo
The Alpha Bravo collection features hyperfunctional bags for a fast-paced life. Each Alpha Bravo bag is made with ballistic nylon, TUMI’s signature fabric for over three decades.
The Tegra-Lite® and Alpha Bravo are tried and true TUMI collections that encapsulate the brand’s DNA and elicit customer love time and time again.
Explore the new collection in your nearest Tumi:
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